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IBEX 2016: Industry gets first look at study of first-time buyers
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IBEX 2016: Industry gets first look at study of first-time buyers

TAMPA, Fla. — At the International Boatbuilders’ Exhibition & Conference this week the marine industry got its first glimpse of a Grow Boating-commissioned study of first-time boat buyers and owners that should help dealers, brokers and salespeople improve the consumer’s experience and lock in more sales. “This is the most comprehensive study ever done on



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